Case Study:
A Race Across the World
Client Description:
An established player in the electronics industry, our client was recognized for its innovative products and strong market presence. However, they faced significant challenges adapting to the digital marketplace, particularly with Amazon.
Objective:
The primary goal was to overhaul the client’s eCommerce strategy comprehensively to regain lost market share and strengthen their online presence. This required board approval and a robust strategy aligned with the brand’s vision and market expectations.
Solutions Provided
Content Revitalization:
Visual Content Creation: Conducted a professional two-day photoshoot using models to produce high-quality product photos and engaging marketing videos.
Copywriting: Developed new marketing copy that resonated with target demographics, emphasizing the unique selling points of the products.
E-Commerce Optimization:
Mobile and SEO Optimization: Ensured all content was optimized for mobile devices and improved search engine rankings through comprehensive SEO strategies.
Multilingual Support: Expanded the brand’s reach by translating all assets into five different languages, catering to a global audience.
Catalog and Backend Optimization:
Catalog Overhaul: Updated the entire product catalog, optimizing meta descriptions and backend fields to enhance online discoverability and user experience.
Team Development:
Global Team Expansion: Assisted in hiring skilled teams across the globe and selected new distributors to strengthen the supply chain and sales network.
Market Intelligence:
Tracking and Metrics: Implemented advanced tracking tools to monitor key metrics such as traffic, conversion rates, and customer engagement, enabling data-driven decision-making.
Digital Advertising:
Strategy and Implementation: Crafted and executed a digital advertising strategy that targeted key markets, utilizingAmazon search advertising tools to maximize reach and conversion.
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Implementation
The implementation phase was marked by close collaboration with the client’s internal brand marketing team. Each step, from the initial content creation to the final advertising push, was approved and refined based on continuous feedback and performance metrics. This iterative process ensured that the strategy remained aligned with the brand’s goals and market dynamics.
Results
The revitalized e-commerce strategy led to impressive outcomes within 18 months:
Conversion: Trek created 1,560 new pieces of marketing content for over 60 products to refresh the brand’s message and highlight key features and benefits.
Revenue Growth: Enhanced online visibility and improved user experience boosted sales, resulting in substantial revenue growth.
Market Share: In a short time, up to 5 basis points of market share was re-captured across 10 sub-categories.
Testimonials
“I’ve had the pleasure of working with the Trek Strategy team for over a year. I partnered with Trek to create the plan and the specific actions for implementation. We focused on improving our presence on the Amazon platform. Trek Strategy helped us deep dive on market data, go to market strategy, creating rich content for over 60+ products and creating as well as implementing digital marketing campaigns with Amazon in the US, Europe and Japan. They seamlessly worked across all departments as “one of the team”! I strongly recommend working with Trek Strategy.”
This case study: A Race Across the World, illustrates the transformative power of a well-executed digital strategy in the competitive electronics market. By modernizing the eCommerce platform and optimizing it for a global audience, the client significantly enhanced its market position and set a foundation for sustained growth.