Case Study:
Rescued from Danger
Client Overview:
Our client is a leading provider of natural and non-toxic pest control solutions. Predominantly selling through their proprietary website, they recognized the untapped potential of expanding into major online marketplaces like Amazon and Walmart. Despite their strong product line and commitment to environmentally friendly solutions, the company faced significant barriers that hindered their expansion efforts.
Challenges:
Dangerous Goods Classification: The client’s products were classified as dangerous goods, making them ineligible for shipment using Amazon’s and Walmart’s fulfillment services. This restriction prevented them from receiving Prime badging, a crucial factor for achieving high visibility and increased sales on Amazon.
Account Health Issues: Persistent account health issues on Amazon complicated their selling privileges, affecting their ability to operate smoothly on the platform.
Lack of Marketplace Advertising Expertise: The client lacked specific expertise in navigating the advertising landscapes of Amazon and Walmart, which are vital for driving visibility and sales in these competitive environments.
Solutions Implemented
Resolving Dangerous Goods Classification: Our first step was to meticulously review and address the classification issues associated with the client’s ASINs (Amazon Standard Identification Numbers). By working closely with the brand and organizing and supplying regulatory documents and classification materials, we successfully reclassified the products within months, making them eligible for expedited fulfillment options.
Amicable Resolution of Account Health Issues: We engaged directly with Amazon’s seller support teams to rectify the ongoing account health issues. This involved a series of negotiations and compliance adjustments that eventually led to an amicable resolution, restoring the client’s account health and standing on the platform.
Overhaul of Marketplace Presence: To maximize the client’s appeal on these platforms, we revamped their product listings. This included high-quality, engaging images and optimizing titles and bullet points to enhance SEO and consumer appeal. Simultaneously, we optimized existing Advertising campaigns and launched new targeted advertising campaigns, leveraging both Amazon’s and Walmart’s unique advertising tools and analytics to increase product visibility and sales.
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Results
Doubled the Revenue: The strategic changes and solutions implemented led to a remarkable outcome, doubling the client’s business within the first year of our partnership.
Sustained Growth: Building on the initial success, we are currently on track to double the business again in the second year, demonstrating not only recovery but substantial growth in the client’s marketplace operations.
Improved Advertising Efficiency: By increasing advertising spend only 23%, we were able to increase total revenue by 72% and advertising revenue by 78%.
This case study: Rescued from Danger exemplifies how targeted interventions and expert navigation of complex marketplace regulations can significantly enhance a company’s online presence and sales. For our client, overcoming the initial barriers opened new avenues for revenue through Amazon and Walmart, establishing them as a strong competitor in the natural pest control market. This success story highlights our commitment to delivering comprehensive solutions that address specific client challenges and drive significant business growth.